On 7 November 2026, business leaders and community champions will step onto the dancefloor for one unforgettable night, all to support families facing childhood cancer across the South West.
Strictly Hugs Dancing isn’t just an event. It represents months of training, stories of courage, and a room full of people united by one shared purpose: making life easier for families who need it most.
By sponsoring the event, your organisation becomes part of that story, supporting real families while gaining meaningful visibility within the South West business community.
Why Partner with Hugs?
Sponsoring Strictly Hugs Dancing is more than supporting an event, it’s becoming part of a local movement that creates genuine impact for families across Devon and Cornwall.
Your business will align with a trusted and well-loved charity while connecting with a strong audience of corporate leaders, professionals and community supporters. The evening brings together around 400 guests, creating valuable opportunities to network and build relationships with local decision-makers.
Beyond the event itself, sponsors benefit from months of promotional activity through marketing and social media coverage, helping raise both awareness and reputation. It is a meaningful way to demonstrate your organisation’s commitment to social responsibility while supporting families in the community your business serves.
We are delighted to offer a range of sponsorship opportunities, detailed below, and would welcome the opportunity to discuss which option best suits your organisation. Bespoke packages are also available.
Headline Sponsor (Exclusive opportunity)
This is a unique opportunity to become fully embedded in the event and its journey from rehearsals to finale night.
Your organisation will be recognised as the primary supporter across all marketing and on the night itself, including:
- Event named “Strictly Hugs Dancing 2026, sponsored by…”
- Branding across all marketing, screens, programme and website
- Logo displayed on stage throughout the evening
- Speaking opportunity on the night
- Branding on auction slides and promotional videos
- Branding inside Empower Dance & Fitness Studio during training months
- Logo on dancers’ training t-shirts and training montage video
- Opportunity to nominate a guest judge
- Complimentary VIP table for 10 guests
- Welcome drinks in the VIP area
- Double-page programme advert
- Pop-up banners displayed across the venue
- Opportunity to provide table giveaways
- Branding on trophies and awards
- Social media promotion before and after the event
- Invitation to platinum hospitality at Plymouth Argyle (2 guests)
Gold Sponsor (Limited availability)
A prominent partnership providing strong visibility before, during and after the event:
- Prominent logo placement across event materials
- Branding on screens throughout the evening
- Logo in the printed programme
- Half-page programme advert
- Logo on the event website page
- Social media promotion
- Opportunity to display a pull-up banner at the venue
- Use of professional event photography after the event
Silver Sponsor
An excellent way to support Hugs while raising brand awareness:
- Logo displayed on event screens
- Logo in the printed programme
- Social media recognition
- Logo on the event website page
- Opportunity to display a pull-up banner
- Use of professional event photography
Feature Sponsorship Opportunities
Perfect for organisations wanting a visible but focused involvement.
Photo Booth Sponsor
- Branding on photo booth backdrop
- Logo printed on guest photos
- Social media promotion before and after the event
Welcome Drinks Sponsor
- Branded signage at the reception area
- Logo on arrival screens
- Social media recognition
Sweet Table Sponsor
- Branded signage on the table
- Logo in programme
- Social media mention
Auction Sponsor
- Logo displayed on auction slides
- Recognition by the host during the auction
- Social media promotion
Dancer Sponsorship
Support a contestant and follow their full journey to the dancefloor.
- Your company paired with a named dancer
- Logo on their t-shirt and video montage
- Branding on tables sold by the dancer
- Programme and on-stage recognition
- Social media shout-outs throughout training
- Inclusion in all dancer-related promotion
- Optional rehearsal visits and meet-the-dancer opportunities
To find out more or get started, please contact Jemma Jones – jemma@hugsccc.com
